Name: Amy Berman / Co-Owner & Executive Pastry Chef
Location: Santa Monica, California
Company: Vanilla Bake Shop
What is your aesthetic? Our aesthetic usually leans towards a modern, clean look mixed with classic elements.
How does your studio style convey your professional aesthetic? Our studio/office space is the opposite of our bakery space in regards to the over all “look”. Our bake shop is pale pink, white, happy and bright. When we expanded and rented the office next door to our bakery we were in the mood for a more masculine look with dark chocolate walls that were almost black and white crown molding as a contrast.
Favorite part of your studio? My desk. I have baking books, pictures of events, wedding magazines, & design materials all at arms reach for inspiration. I also have a great picture of some elementary school girls I taught a baking class to last year. There’s so much innocence and promise in their cute little faces! I love looking at it.
Where do you go for inspiration? Inspiration comes from everywhere. Window shopping, interior design, art, stationary… When I want to create a new cake design I often look at different fashion designers like Jason Wu, Tory Burch or Diane Von Furstenberg. I check out their lines from each season and get inspired by different patterns, textures and color palettes.
What tool do you use in your business that you can’t live without? My mac lap top which lets me work from anywhere and my iphone for emails, texting and twitters.
Is there anything you’d upgrade to? A larger kitchen space, shop and parking lot… And, while we’re at it… a new car and a vacation home in Spain.
Anything else we should know? My husband is my business partner and I’m so glad he decided to go into business with me after law school. I also have the most AMAZING staff. They work so hard, and all make us laugh on a daily basis. I’m just really happy I decided to follow this path in life. You know you really love your job when a 12hr day feels like a 2hr day!
[images from Vanilla Bake Shop]
Name: Craig Paulson
Location: New York City
Company: Craig Paulson Photography
What is your aesthetic? People say my photos are honest, unstuffy and organic and yet still very modern. I’m a very easy going person and I really make an effort to connect with the people I photograph and I think my images show that.
How does your studio style convey your professional aesthetic? I like my studio be a social place and we encourage kids, friends and spouses to stop by and have a chat. It’s cozy like a living room and filled with photographs and artwork by my kids.
Favorite part of your studio? The view of Union Square. Look out the window and you really feel like you are in the heart of the city. Oh, and the endless supply of jellybeans.
Where do you go for inspiration? I have a yurt upstate where I spend time with friends and family. We have a river running through our property and I do manual labor sorts of things like chopping wood and building things. Spending time up there really stokes my creativity and helps me focus when I’m back in the city.
What tool do you use in your business that you can’t live without? My studio manager. She takes on all the nit-picky things that take time away from working on images and promoting the business.
Is there anything you’d upgrade to? Hm, maybe a larger bowl for the jellybeans.
Anything else we should know? When I come in to the office, I take off my shoes and put on my office slippers. I really look forward to coming to work because it’s a warm, inviting place. We have so much fun, it doesn’t even feel like work.
Name: Christina Dalle Pezze
Location: SoHo, NYC
Company: Simple Silhouettes
What is your aesthetic and how does your studio style convey your professional aesthetic? The showroom is housed in an old SoHo loft with rickety wood floors and 12 foot high ceilings. It has a minimalist, mid-century modern feel that we carry over into the style of the dresses. The silhouettes are streamlined containing lots of special details.
Favorite part of your studio? I love the cutting table; it is the heart of production at Simple Silhouettes. This is the most centralized part of the workroom and where there is always something happening. From conception to the final product, this is where we design, cut and ship the dresses.
Where do you go for inspiration? I always have my eyes open, looking for inspiration everywhere! Whether I’m walking the streets of New York, looking at contemporary art, visiting my favorite vintage shops or watching old films, I am always gathering ideas.
What tool do you use in your business that you can’t live without? I use so many tools it’s hard to choose but I do have these amazing pair of scissors my production manager brought back for me from Hong Kong that I love and cannot get here in the states! My box of pins and 18” clear ruler are always within arms reach and a few more essentials include: sharpies, thread clippers, my French curve, and pattern notcher.
Is there anything you’d upgrade to? Right now I use Adobe Photoshop & Illustrator CS for all my graphic design needs. It would be a nice luxury to upgrade to their latest version, CS4.
Anything else we should know? We’re so excited about our new website we’ll be launching in the next few weeks! There will be lots of new style offerings for weddings and we’ll be launching our new ready to wear collection – Simple Dress. The Simple Dress collection will be available online and in our SoHo showroom.
[images from Simple Silhouettes]
Location: Brooklyn Heights, New York
Company: Face Time Beauty Concierge
What is your aesthetic? Pretty, relaxed, and feminine. I love marrying old and new; the juxtaposition of modern and vintage is romantic and glamorous. I am really into the “beach house” feel right now…both my home and my studio resemble that.
How does your style convey your professional aesthetic? I want our studio to feel like home for everyone who walks in. Hospitality and friendliness are part of the whole experience at Face Time Beauty Concierge. A comfortable, relaxed luxurious atmosphere in our studio symbolizes how we envision the primping part of the wedding day for each bride.
Favorite part of your studio? The garden. When living in NYC, it’s not everyday that you can get your makeup and hair done in a pretty outdoor space…while sipping a mimosa! On quiet days, we work on our laptops under the sun (when it’s not snowing!).
Where do you go for inspiration? Walking the Via’s of Palm Beach’s Worth Avenue, and feeling the vibe of it’s glamorous charm and peacefulness, always inspires me. I also draw inspiration from other people’s studios and workplaces. For example, everytime I visit my friend Ariane at her charming twobirds Bridesmaid studio, I always leave with a fresh take on life and a kick in my heals. Something about the experience there makes me happy…
What tools do you use in your business that you cannot live without? First and foremost: An immediate glass of champagne for everyone who walks in our door (over 21)…An amazing Nikon D90 camera to take pictures of the bride during a trial…it gives us an idea of what the makeup and hair will look like in wedding photos. A Face Chart for sketching out the brides individual makeup “look” and writing down special notes to refer to on the day of the wedding. Our collection of fabulous products that are kindly sent to us by the hottest makeup companies, keeps our kits fresh and new. And of course…our makeup brushes.
Is there anything you would upgrade to? Instead of always being stuck in the back of a commercial plane for destination weddings, I wouldn’t mind a “Face Time” private jet! I think that will probably just remain a dream.
Anything else we should know? Must have products for brides to keep in their clutch (or for the Maid of Honor to hold!) 1) My new obsession is POP Beauty…they have an amazing product called “No Show” concealer…it is a concealer and a highlighter in one. I use the highlighter on all of my brides to give them that bridal glow! Perfect for touch ups. POP also has amazing palettes and an incredible price point…Lippy Hippy is a great palette for the maid of honor to keep near. She can use it for the bride and bridal party touch ups throughout the night. Also the “Day to Night” Palette is great for the honeymoon. It’s all a bride would need in her makeup bag! (www.popbeauty.co.uk) 2) “Lip Tar” (any color) is liquid lipstick and will stay on all night long. Obsessive Compulsive Cosmetics (www.occmakeup.com)
We teach an amazing class called “Makeup and Mimosa’s”…so grab a bunch of your girlfriends and pop by our studio to learn the latest trends and try out the hottest products. ($50 for one person, 2 or more people $30 per person – and receive 3 free products of your choice) Email or call our studio for details.
**Special offer exclusively for Brooklyn Bride readers. Complimentary airbrush/lashes for anyone receiving a makeup application and as much product as you want to steal from our collection, when you visit our studio for a trial
Email or call to set up a trial or book a class: firstname.lastname@example.org or 347.294.4846.
[images from Face Time Beauty Concierge]
Name: Holly Jakobs
Location: Santa Ana, CA
What is your aesthetic? Envelopments aesthetic is clean yet eclectic due to the number of designers and influences that wander across our path. Our mission is to be able to speak to a wide audience with an incredible mix and match design system that will satisfy any soul.
How does your studio style convey your professional aesthetic? Because of our mission and diversity we have designed a work environment that is open and leaves room for the mind to wander. Our offices house every aspect of our business including design, sales and service, as well as manufacturing and shipping. Because each Envelopments employee is critical to our success we are all connected by the fact we can see from one end of the building to the other. Design, being the inception of turning ideas into reality, is at one end, next is customer development in the middle and then manufacturing and shipping at the other end of the building. Architecturally, certain walls and ceilings are designed with folds and shapes reminiscent of our products. We also uncovered original artifacts of the building with sandblasting to show off a mix of raw wood, metal and concrete. Being mindful of our environment we opened the ceiling for natural light and busted down walls to open our conference room to the bamboo garden we created. We think a great reflection of how our facilities’ design aesthetic and our desire to be as green as possible is in the fact that we have received an award for our interior design from the AIA Orange County (American Institute for Architects), and have been written about in Contract Magazine’s Green Issue.
Favorite part of your studio? For us, coming to work everyday is a joy because of the special attention to detail at our offices. The calm of the garden creates the bridge into the pool of creativity we call work. Walking through the bamboo garden and into the offices always is a surprise for our visitors and we can hear it in their voices when they enter. They come in the front door and immediately we can hear…”wow, this place is cool!” We love that.
Where do you go for inspiration? At the office inspiration comes from many places…from the lack of right angles; the stacks of colorful stocks in the warehouse; the textures found in the rock garden; the smell of jasmine coming in the windows; the kids art hanging on the walls; our resource library; or creating a fruit salad for lunch in the kitchen. Walking around our place can be a real head trip.
What tool do you use in your business that you can’t live without? In the office we have designed the ergonomics of our work spaces around the desk. Instead of focusing on the chair we wanted the option of being able to sit, stand or anywhere in-between while working. So, we found beautiful desks that are adjustable at the touch of a button. If you were to do stop action photography throughout the day it would look like a merry-go-round with each employee picking a different desk height depending on what was more comfortable for them at certain times of the day.
Is there anything you’d upgrade to? With our growth we could use a little more warehouse space. We do have room out back to build if we absolutely need it.
Anything else we should know? Envelopments is a design driven company. We feel that if we live our lives mindful of design and surround ourselves with inspiration it will be reflected in our products and how we interact with others. We love what we do and the relationships we have nurtured with each other and our customers.
[images from Envelopments]
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