Name: Kimberly Canale
Location: Brooklyn, New York (Park Slope)
Company: Inspired Goodness
What is your aesthetic?
I favor mixing vintage elements with modern materials and techniques for a chic and timeless look. Like calligraphy on bright colored envelopes or using a scraps of vintage ribbon to wrap a party favor, it’s about taking things that are beautifully made and finding new and interesting ways to use them – a modern interpretation of time-honored materials.
How does your studio style convey your professional aesthetic? Since my studio is located in my home, much of the look of it comes from what I’m personally drawn to. We have vignettes of vintage treasures – industrial influences and family heirlooms are mixed with flea market finds. Inspired Goodness tends to have those same sensibilities but with a feminine twist; think subdued colors and delicate accents like flowers, ephemera and vintage jewelry.
Favorite part of your studio? My favorite area of my studio is the large window to the left of my desk. Seated, I can view the back garden of the apartments below and brick walls covered in decades of ivy. Birds and squirrels are constantly stopping on the fire escape to say hello. It reminds me what I love most – being outdoors in the city.
Where do you go for inspiration? After living in New York for almost 15 years, I’ve amassed a list of shops that not only inspire me but have become essential resources for fueling my creativity. Anthropologie is my go-to source for cute clothes and home accents. ABC Carpet + Home has amazing gifts and is full of hidden gems around every corner. For materials and supplies, you can usually find me at MJ Trim, Tinsel Trading or Paper Presentation. And Etsy is my weakness for anything vintage.
What tool do you use in your business that you can’t live without? My computer is my essential tool – along with my calculator, a sharp xacto knife and self-healing cutting mat, I could pretty much work from anywhere. I could not function without mountains of blank paper and black Pentel EnerGel Pens.
Is there anything you’d upgrade to? I enjoy having clients over to my space – but sometimes I dream about having a small storefront so that I could interact more with the local neighborhood. I’d love the opportunity to create beautiful window displays for the people walking by. On the inside, the focus would be on providing an inviting environment to meet and entertain clients.
Anything else we should know? My first love is graphic design and along with the event design services, we also offer clients a full range of custom paper goods. From save the dates to invitations and day-of details, the stationery gives us a unique outlet to bring the story of each client to life in a more focused and creative medium.
[images from Jen Huang Photography]
Name: Michelle Gainey
Location: Atlanta, Georgia
Company: StudioWed Atlanta
What is your aesthetic? Modern Elegance
How does your studio style convey your professional aesthetic? Ceiling drape, chandeliers, and blue suede furniture.
Favorite part of your studio? I was so excited to find a location that wasn’t a typical white box retail space. Our studio is located in a converted brick factory, and we have a brick wall from the original building. Tall loft ceilings and sealed concrete floors add to the modern, loft feel of the space. However, I still wanted the studio to be elegant and soft, so we added
I love sitting on our blue suede couch with custom pillows, made by one of our vendors. The floral centerpiece made by one of our floral designers is a great focal point, and the wedding canvas on the wall is truly a piece of art.
Where do you go for inspiration? Everywhere! My clients, home decor stores and magazines, fashion, etc.
What tool do you use in your business that you can’t live without? Wireless internet! It makes it easy for all of my vendors to come and work in the studio anytime.
Is there anything you’d upgrade to? Yes! I would love to have a Tassimo coffee machine so we can make individual cups instead of pots!
Anything else we should know? With the craziness and stress of planning a wedding, I really wanted to create an environment for couples that would be calm and inviting, while providing inspiration for their wedding. I love having couples come and explore the space and stay for hours!
[images from Project Duo Photography]
Name: Rachelle Schwartz and Emily Owen
Location: Southern California
Company: Wiley Valentine
What is your aesthetic? A new approach to all things vintage. We pride ourselves on offering a wide array of styles, and adore working with brides to create something completely custom as well. We definitely have a mix of modern and vintage.
How does your studio style convey your professional aesthetic? I think our studio has a warm, homey feel to it. In the professional world we have established great relationships with retailers, brides and our employees. I would say our work environment is very fun, playful, we are like a big family. We all eat lunch together each day, laugh and sing all day. It’s important to keep things light and fun especially when things can get stressful and very busy.
Favorite part of your studio? I love the office I share with Emily. It has a comfy couch, a vintage chandelier and book shelves stocked with vintage books. I also love our inspiration boards!
Where do you go for inspiration? Vintage books, photographs, nature, travel. Sometimes i just need a good hike outdoors to clear my head and allow for the new ideas to flow in. I also have a book filled with collaged pages from old magazines. It provides a fabulous inspiration boost.
What tool do you use in your business that you can’t live without? My bagasse notebooks from staples. It sounds simple but they are eco friendly notebooks made from sugar cane waste and I fill them with my ideas, daily tasks etc. I also can’t live without my iphone.
Is there anything you’d upgrade to? I would LOVE an ipad. It’s not like I really NEED one, it’s just so fabulous. And I would love a new office chair.
Anything else we should know? I (Rachelle) am expecting my first child in June! Very excited to become a mother. Always open to suggestions from other working moms on how to juggle the two though!
[images from Wiley Valentine]
Name: Bryn Chernoff
Location: DUMBO (Down Under the Manhattan Bridge Overpass) | Brooklyn | New York City
Company: Paperfinger | Modern Calligraphy & Hand-Drawn Design
What is your aesthetic? Organized | Tasty | Comfortable | Contemporary | Natural | Spacious
How does your studio style convey your professional aesthetic? A place for everything and everything in its place. It’s important to me that when I walk into my studio each morning that it is the kind of space that makes me excited to sit down and start working. On a clean wooden desk, whatever is spread out while I work looks good in the process. I work mostly to natural light thanks to the large windows. And I get immense pleasure from the organized drawers stocked with pens, inks, paper samples. My studio has pops of color here and there but still has a quiet, graceful feel to it.
Favorite part of your studio? My tackle-box of nibs. It’s my version of a candy store.
Where do you go for inspiration? Children’s books. A photo of myself at age 7 that I keep on my desk. Plants. World wide web.
What tool do you use in your business that you can’t live without? Harvest, my bookkeeping and invoicing software. I love everything about it. It makes invoicing fun.
I have to give a shout-out to my geeky device that helps me keep straight lines on opaque envelopes, the Phantom Liner. Oh and one more must-have! My wireless Sennheiser headphones that I wear all day and keep on my head all the way across the office and at the sink while I’m washing nibs.
Is there anything you’d upgrade to? A giant studio where I could explore larger format work, host events, work with friends, run around.
Anything else we should know? I used to have a radio show called “Plus Size Soul” featuring women vocalists from the first generation of jazz, blues and soul. I relive those days by posting a song to my blog, Paper Tastebuds, every Friday. The music is diverse and is always a song that I’ve been listening to that week in the studio.Via my blog, I also continually add ideas to a wedding gift guide if you’re looking for unique presents. Come visit and listen in on Fridays!
[images from Emily Gilbert]
Name: Kari Becker Beard
Company: SugarB Sudio
Location: Washington DC
What is your aesthetic? I would say my aesthetic is clean, simple and modern.
How does your studio style convey your professional aesthetic? I tend to create designs, whether they be print or web, that are crisp, clean and modern. I adore white space, little visual clutter and deliberate of use of color.
Favorite part of your studio? The lighting in my studio is fantastic. I get great light throughout the day. Also, I share my studio space with my co-worker Snickers, a rescue greyhound. He finds the lighting to be just right for his grueling nap schedule.
Where do you go for inspiration? When I need inspiration I look through different design and illustration books. I also have a “like it” file, these are things that I have clipped out of magazines, received in the mail or taken home from a favorite restaurant over the years. Living in our Washington, DC, I can always find amazing architecture from the 1800s to the modern era. It is inspiring to see the way our society can turn something outdated into something new and functional again. Getting out, exploring the city and taking a walk with Snickers also helps clear my mind and come up with fresh ideas!
What tool do you use in your business that you can’t live without? I love creating comps and trimming things out. In order for my work to be of high caliber I need to ensure all measurements are exact. The ruler and the exacto knife are the simplest tools that help to verify the quality of my work to ensure the satisfaction of the customer and myself.
Is there anything you’d upgrade to? I could always use more surface space! I would love to have more flat space to create demos on and be able to layout my work on.
Anything else we should know? Each piece I create – whether it is a wedding invitation, brochure for an event, or website for a business is created for the individual with time and care. My goal when I work with each person is to provide them with the design and creation that best represents them and their need. I love being able to be creative while also providing a service to people. I love my job and take great pride in the things I create. I really love what I do and feel so lucky to be able to say that. I have a few other projects up my sleeve, that allow me to be creative away from my computer. Check out my photo blog: http://fiftytwoweeks.tumblr.com/ & my adorable hand-knitted baby hats: http://sugarbbaby.com/
[images from SugarB Studio]