Joanna August

Last week I had the pleasure of enjoying tea with Joanna August, a super talented designer out of California who does gorgeous bridesmaids and wedding dresses.  Her objective is simple: she’ll only make dresses that she herself would wear, and that can absolutely be worn again.  Its more about making dresses that can be used FOR weddings, rather than bridesmaids dresses that can be worn OUTSIDE of weddings.  Pretty clever if you ask me.

[images from Joanna August]

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Studio Tour: Simple Silhouettes

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Name: Christina Dalle Pezze
Location: SoHo, NYC
Company: Simple Silhouettes

What is your aesthetic and how does your studio style convey your professional aesthetic? The showroom is housed in an old SoHo loft with rickety wood floors and 12 foot high ceilings. It has a minimalist, mid-century modern feel that we carry over into the style of the dresses. The silhouettes are streamlined containing lots of special details.

Favorite part of your studio? I love the cutting table; it is the heart of production at Simple Silhouettes. This is the most centralized part of the workroom and where there is always something happening. From conception to the final product, this is where we design, cut and ship the dresses.

Where do you go for inspiration? I always have my eyes open, looking for inspiration everywhere!  Whether I’m walking the streets of New York, looking at contemporary art, visiting my favorite vintage shops or watching old films, I am always gathering ideas.

What tool do you use in your business that you can’t live without? I use so many tools it’s hard to choose but I do have these amazing pair of scissors my production manager brought back for me from Hong Kong that I love and cannot get here in the states! My box of pins and 18” clear ruler are always within arms reach and a few more essentials include: sharpies, thread clippers, my French curve, and pattern notcher.

Is there anything you’d upgrade to? Right now I use Adobe Photoshop & Illustrator CS for all my graphic design needs. It would be a nice luxury to upgrade to their latest version, CS4.

Anything else we should know? We’re so excited about our new website we’ll be launching in the next few weeks! There will be lots of new style offerings for weddings and we’ll be launching our new ready to wear collection – Simple Dress. The Simple Dress collection will be available online and in our SoHo showroom.

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[images from Simple Silhouettes]

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Swoon giveaway at Ruby Press

The lovely ladies at Ruby Press are giving away 3 beautiful Swoon bridesmaids dresses to one lucky bride!  Details below and on their blog.

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Attention engaged readers!!  This Monday, March 1st, Swoon is launching a contest that will have you salivating… The winner will win three gorgeous Swoon bridesmaid dresses of her choice.  That’s a sure-fire recipe for three happy bridesmaids if I’ve ever heard one! {That’s almost $1,000 worth of chic silk bridesmaids dresses, free!}

The contest runs from March 1st through April 30th.  Here’s all you need to do:  Brides-to-be submit a written statement {to: enterme@swoondress.com} explaining why you adore your bridesmaids, what they mean to you, and why you picked them to be by your side on the big day.  Swoon designer/owner Amy Wong Micucci will choose the winner and will announce the winner in early May.

Please keep in mind that the dresses are made to order and will take 3 to 4 months for production.  Good luck!!  xx

[image from Swoon]

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Cool colors from JCrew

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These minty green and cool aqua dresses are so refreshing for spring weddings.

[images from JCrew]

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Quail Bridal

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Seriously, how adorable are these bridesmaids dresses from Quail Bridal?  So cute, and totally re-wearable!

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[images from Quail Bridal]

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