Studio tour: Southern Weddings Magazine

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Name: Lara Casey
Location: Chapel Hill, North Carolina
Company: Southern Weddings Magazine

What is your aesthetic? Clean, warm, and personal.

How does your studio style convey your professional aesthetic? We have a very open, warm, fun office dynamic, so the space reflects that feel.  Each person’s desk space conveys their personality.  We like everyone to feel like they can kick off their shoes and get comfortable.  The couch gets a lot of use and we tend to all move around a lot during the day.  Inevitably, one or two people end up working there.  It’s important to that everyone is ultra-comfortable because we’ve found that it increases productivity and long-term happiness.  Whether that means bringing in family photos, a favorite pillow, or posting inspirational quotes on our white board, there are no rules.

Favorite part of your studio?
Lara:  My personal bulletin boards.  They are a collection of things that make me happy and make me feel refreshed when works gets crazy.
Emily:  Our office manager, Abby Kitty Pants, and the bow on Katharine’s bulletin board.  It makes me happy.
Katharine:  the couch.
Whitney: my bulletin board.
Apparently, we love our bulletin boards.  They really reflect who we are and make us feel at home.

Where do you go for inspiration?

As a group, we tend to get inspiration from bouncing ideas off of each other during our morning huddles.  We are also inspired by the creativity of the brides we feature, art, music, nature (living in Chapel Hill, the leaves are gorgeous right now!), relationships, popular culture, and exploring museums and non-wedding magazines like Architectural Digest, Wired and Veranda.

What tool do you use in your business that you can’t live without?
Our Mac’s and iPhones.  We’re all all-Mac office now and things are moving at lightning speed compared to our archaic PC days.

Is there anything you’d upgrade to? Yes, we need more space!  We’re taking on another full-time employee starting in January, and we’re out of room.  I’ve been dreaming of getting Emily and Katharine huge white table-top desks from Pottery Barn.  And Katharine wants a TV.  Don’t ask— she says she works better while watching Lifetime movies, so we’re gonna make that happen.

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[images from Nancy Ray Photography]

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11 Comments to “Studio tour: Southern Weddings Magazine”

  1. Shannon - SNS Says:

    They have a stunning studio, and most of all, I love the SW daily 10. Too cool.

  2. Newly Domesticated Says:

    That looks like the oval office of wedding magazines! Want to work there, stat!

  3. Kristina Carter Says:

    I was just wondering if the green calla lily bundle pictured above is real or fake–and if fake, can you tell me where you got it from? Thanks! -Kristina

  4. Eliana B. Says:

    Cute and fun just like their personalities.

  5. Michelle Says:

    Love the bulletin boards ladies!

  6. Lisa Marie Says:

    Fabulously calm yet chic office inspiration. (I’d expect nothign less!) I think mine could use a New Year’s facelift–thank you for the nudge. Always good to move & change it up… and light a few candles for mood. Thanks ladies, for the little peek inside…

  7. Ashley Says:

    Looks like the ideal workplace ladies. I love your work.

  8. AmyJean {Relentless Bride} Says:

    I need to come work there… how can you not get creative and do wonderful work in such a beautiful studio! Love the big window!!

  9. Emily @ Southern Weddings Says:

    Hi Kristina!

    The calla lily is indeed fake! Convincing, though, no? It was bought at Target many moons ago, but you could probably pull together something similar with faux blooms from Michaels. Hope that helps!

    Emily

  10. Kristina Carter Says:

    Aha! Thank you for the reply! I will def try to do my own…

  11. videographers in cabo Says:

    Cute and funny Couple!
    Lovely pics….Loved every bit of it..

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