My sister-in-law is an architect (dub-studios.com) and made these for us in photoshop. We had seen someone do something with the subway before so we kind of took that idea and made it our own. You’ll see that the advertisement above the subway is actually a picture of me and Aaron (we got dressed up in Spain and took one of those cheesy tourist photos). The picture is taken at the NR stop on Prince Street and Broadway, next to Dean & Deluca. The back of the postcard was written as if this were a piece of art, and we wrote in personal notes to every guest before sending!