Studio tour: Lovely

lovely bridal shop

Name: Lanie List
Location: 313 West 4th Street, Garden Level Entrance, West Village, NYC!
Company: Lovely

What is your aesthetic? It’s a total girl-fest here.  Venetian mirrors, robin’s egg blue walls, pink bicycle, papel picados.  When getting married, brides have to start melding their interior design styles with their new husbands, so we like the idea of Lovely being a place the bride can totally girl out before she takes that next step.  We also have a touch of vintage rustic in there, to take some of the sweetness off the top.  As for our dress aesthetic…we cater to so many looks:  romantic, classic, glam.  No two brides are alike so it’s important to have a curated mix of dresses and accessories to personalize each bride’s look.

How does your studio style convey your professional aesthetic? Finding a dress should be a blast, so the whimsy in our store carries over to our sales approach.  Relax, have a good time, giggle lots, and find the most amazing dress!

Favorite part of your studio? By far our ‘trying on salons’.  Each brides gets a private room with a ginormous mirror and ample seating.  It makes for such a lovely experience.  Our favorite part will probably be our garden once we are finished with the landscaping and can have back yard parties!

Where do you go for inspiration? BLOGS!  A lot of our décor elements were adopted from someone’s wedding or design décor.  We are going to change them up with the seasons, which makes for fun projects for our employees, and down the road, fun workshops in our space for brides and industry folks.

What tool do you use in your business that you can’t live without? Our iPad is pretty amazing.  We had it with us at the Cynthia Rowley bridesmaid launch event, which took place in Cynthia’s store, and we took appointments remotely.

Is there anything you’d upgrade to? We could use another floor!  We need more space to accommodate our wait list.

Anything else we should know? Well we have one little secret…we are helping a good friend from the bridal industry launch a new line so we are super excited about that.  Make sure you check out our blog before October market and we’ll be revealing all of the Juicy details!

lovely bridal shop

[images from Sweet Little Photographs]

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7 Comments to “Studio tour: Lovely”

  1. QWeddings Says:

    Oh my, beautiful boutique! I love the Lovely. That heart shape made of book pages, wow! And the tags with the lace on them, also wow.

  2. Alison @ The Knotty Bride Says:

    Absolutely love Lovely! Lanie’s wonderful, and the shop is pure heaven. Truly easy on the eyes. Plus, Lanie has what I consider the best, most current, most sought after dresses around. Adore the place!

  3. rachel thomas Says:

    I have an appointment at Lovely in less than 2 weeks, now I really can’t wait!

  4. e.day Says:

    This looks like a little girl’s wedding dream.. and obviously a grown up girl’s, too! So gorgeous!

  5. Amma // Beyond Beyond Says:

    What a stunning space it’s all so gorgeous. I am loving the style.

  6. rachel thomas Says:

    PS. I had my appointment and found my dress! Lovely was beyond lovely. I can honestly say it was one of the happiest hours of my life.

  7. Bridal Fashion Inspiration: Lovely, NYC | Illustrations and Inspirations Says:

    [...] Lovely Bridal Shop New York {image via brooklynbride} [...]

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